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The Significance of 72 Sold Reviews in Making Informed Purchases

Why 72 Sold Reviews Matter When Making a Purchase

Finding the Right ApproachThis table compares two approaches to selling your home: using a low-commission realtor and using 72SOLD.

FeatureLow-Commission Realtor72SOLD
Target AudienceSellers who prioritize getting the highest possible sale priceSellers who prioritize speed and may be willing to sacrifice some profit
Marketing StrategyTraditional marketing tailored to your homeAggressive marketing to create a sense of urgency among buyers
FeesTypically 1.5% to 2% of the sale price5% to 6% of the sale price
TimelineVaries depending on market conditionsAims to sell your home in 8 days or less
Customer ReviewsGenerally positive, with focus on agent expertise and serviceMixed reviews, with concerns about communication, pushy tactics, and unfulfilled promises

Low-Commission Realtors

These companies offer full-service real estate agents at a lower commission rate than traditional brokers. They typically charge a flat fee or a percentage of the sale price that is lower than the standard 6%. Here are some of the top low-commission real estate companies:

CompanyCustomer RatingListing FeeTime to CloseAvailability
Clever Real Estate5/51.5% (Min. $3,000)VariesNationwide
Ideal Agent4.9/52% (Min. $3,000)VariesNationwide
Redfin4.8/51.5% (Min. fee varies)Varies26 states and Washington, DC


72SOLD is a real estate company that uses an aggressive marketing strategy to sell homes quickly. While they claim to sell homes for a premium price, there is limited evidence to support this, especially in a buyer’s market. Here’s a closer look at 72SOLD:

  • Potential Issues: There are concerns about the legitimacy of some of their positive reviews and customer experiences regarding communication and sales tactics.
  • Fees: Their commission rates are similar to traditional realtors, so you won’t save money on fees.

Choosing the Right Option

The best option for you depends on your priorities. If getting the highest possible sale price is your top concern, then a low-commission realtor may be the better choice. If speed is your top priority and you’re willing to potentially sacrifice some profit, then 72SOLD might be an option to consider, but be sure to carefully research the company and read customer reviews before making a decision.

When it comes to making a purchase, whether it’s a product or a service, online reviews have become an essential part of the decision-making process for many consumers. In fact, 72 sold reviews can play a significant role in shaping our perception and influencing our buying decisions. In this article, we will explore why these reviews matter and how they can help us make informed choices.

The Power of Social Proof

One of the main reasons why 72 sold reviews are so important is the concept of social proof. Social proof refers to the influence that the actions and opinions of others have on our own behavior. When we see that a product or service has been purchased and positively reviewed by a significant number of people, it creates a sense of trust and credibility.

Imagine you are considering buying a new smartphone. You come across a product listing that has 72 sold reviews, all of which are positive. This provides reassurance that the product is reliable and meets the expectations of previous buyers. It gives you confidence that you are making a wise choice.

Quality and Reliability

Another reason why 72 sold reviews matter is that they give us insights into the quality and reliability of a product or service. These reviews provide valuable information about the features, performance, and durability of the item in question. By reading about the experiences of others who have already purchased and used the product, we can gauge whether it meets our specific needs and expectations.

For example, let’s say you are in the market for a new vacuum cleaner. You find a model that catches your eye, but you’re not sure if it’s worth the investment. By reading the 72 sold reviews, you can learn about the suction power, maneuverability, and overall performance of the vacuum cleaner. This information can help you make an informed decision and avoid potential disappointment.

Diverse Perspectives

One of the advantages of having 72 sold reviews is that it provides a diverse range of perspectives. Different individuals have different preferences, priorities, and requirements. By reading multiple reviews, you can gain a more comprehensive understanding of the product or service from various angles.

For instance, let’s say you are considering booking a hotel for your upcoming vacation. Reading 72 sold reviews can give you insights into the cleanliness, customer service, amenities, and location of the hotel. Some reviewers may prioritize comfort, while others may focus on affordability. By considering a range of opinions, you can make a decision that aligns with your specific needs and preferences.


When it comes to making a purchase, 72 sold reviews can be a valuable source of information and guidance. These reviews provide social proof, giving us confidence in the product or service. They also offer insights into the quality and reliability of the item, helping us make informed choices. Additionally, the diverse perspectives shared in these reviews allow us to consider different angles and make decisions that align with our specific needs. So, the next time you’re contemplating a purchase, be sure to check out those 72 sold reviews.

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